The We Care responsible pork initiative is a joint effort of the Pork Checkoff, through the National Pork Board, and the National Pork Producers Council, to help demonstrate that producers are accountable to established ethical principles and animal well-being practices.

The pork industry already offers numerous programs, including Pork Quality Assurance Plus® (PQA Plus®) and Transport Quality Assurance® (TQASM), to support animal well-being and maintain a safe, high-quality supply of pork. The We Care initiative ties everything together to help the public view the pork industry as a self-regulated business that earns the trust of others.

Other programs that producers can take part in to support the We Care responsible pork initiative include Operation Main Street, Neighbor to Neighbor and NPPC's LEADR program.